Television in he 2010s

1. Explain technological convergence. 

Technological convergence means that television is available on television sets, tablets, game consoles and phones. Meaning that television can easily be transferred onto other devices. 

2. Explain 'channel surfing'.

This means that viewers not being loyal to a program by flicking past it to go to another channel. 

3. Give 3 examples of how channels create brand loyalty

One way in which they can do this is by having a long last television show for example, The avengers. This will help the program get more and more people coming back to watch the television show every week. Another way is from channels to rely on popular flagship programs to support their branding as a channel. The last way is is already having recording of a certain program available on demand will help the viewers come back to watch the channels tv programs, as they know if they miss it the program will be on catch up.

4. What is 'long form television drama'?

Long form television is where it is designed to encourage the loyalty to the programme as the audiences must follow every episode.

5. What is a 'flagship' programme?

Is a flagship programme the people you are aiming it at and the audience you want to keep hooked into the programme and therefore want to watch more. 

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel?

It requires original programming, a mix of genres, arts and informational programming such as news, prime time and more. Many people love to  know what is happening in their world so the news is one of the main reputations the BBC and Public service Broadcasting are known for and what there views depend on.