John Lennon Mojo music magazine

 Write about how musicians are represented on this MOJO cover.

John Lennon is the main focus so that the magazine can attract his fans and people who enjoy reading about him. He is very famous and will be very successful in this magazine.  

Musicians are represented as very serious as in most of the mojo magazines that I have seen there are always the musician in the middle of the front page but never smiling. They also have a light facing directly in their face. John Lennon is directly positioned in the centre of the magazine. This magazine is cluttered with information about the inside of the magazine but even having all of that information my eyes are still drawn to the picture and the album cover. It is clear that the magazine wanted him to be the main focus of the magazine because the Mojo headline is covered by him so he takes up the whole front cover this shows respect for him as they haven't covered up half of his face. They are no splashes of colour behind him it is just a simple and basic background. Most of this magazine has the same colours and there is a small bit of negative space but not as much as other magazines. This is one of my favourite magazines because it is so eye-catching and so clean in the way the cover is presented.    

02 Mojo music magazine

 

02 newspapers - the guardian

 Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

 The Guardian and Observer are owned by a trust set up in the 1930s to protect the  independence of the Guardian newspaper and to keep safe the newspaper’s values

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

The term free press means It means that people have the right to give information and express opinions through publication without fear of government, interference, such as physical violence. The news of the world newspaper has done. A free press can also help magazines complain about political issues as well.  

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

Online newspapers will have the traditional text of the media but also will have additional headlines, photography, and more. They use television through videos and people's comments on their blogs or just comment on social media. Having newspapers online can unlock all sorts of new terminology for the media. 

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

By using different subjects to appeal to different readers increases the number of people reading the magazine. The magazine is also available online make the Observer accessible worldwide, One example that they have used is putting their magazines on Twitter so it is available to everyone. This widens their target market because there is a lot of young readers on social media so making the newspaper available online is increasing the younger reader's interest in the guardian. Another example is writing about different celebrities, for example, there was a cover that had various celebrities like drake which would bring a lot of the younger audience to read the magazine but there also had Carrie Symonds which appeals to the older side of the readers. 

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

The Observer meets people's needs and what they want to read. The Observer meets reader's needs because they have so many different and interesting subjects for them to read. The readers get to see other's opinions and views on the newspaper and get to comment back. You can also share the newspaper to get the word around about a headline or show a certain part you like about the newspaper. By doing all of this it is helping some people get to know the Observer better and might be interested in reading some other magazines.  

Active/passive audiences question: in what way can The Observer's audience be 'active'?

Having the audience interact with the website can help the observer adapt to what the readers what to see in the newspaper and help them understand what the readers of the magazine would want to see in the future. By making the audience active they get to have their own voice and opinion on the magazine and get to be interactive with the other readers and find a common interest in what they like to read. This is helping the magazine as they would gain a lot of followers by just wanting to read the comment of other people. 

My poster for covid-19

 

Newspapers: The Observer twitter page

 If you access The Observer print edition online, you can access added features. What are they?

By letting the readers look at their newspapers online and read their favourite features of the magazine like the pictures and celebrities. To zoom is on what interests them,  this makes the newspapers more popular and noticeable in the public eye. This would be more fun and interesting to read than a boring newspaper printed in black and white as it is really appealing to look and there are so many different things to look at just on the front page. 

This is The Observer's Twitter page. What do you notice?

There is a caption saying tomorrow's page suggesting this is what they are going to have as their newspaper the next day. By doing this it is making the followers on Twitter go and read their newspaper because they have seen the front page and are interested to read the rest. The reason why Twitter is a good platform to post their front page is that it is worldwide so they are targeting more people by doing this. I can also see that their account is verified which means that they have lots of followers looking at their page daily so therefore more people reading their newspaper. 

Promoting media: Lego movie video game

Explain at least two uses and gratifications of video games using Blumer and Katz's theory. Refer to the Lego movie video game to support your answer. 

Using Blumer and Katz's theory for playing video games help people escape and relax from reality and stress. This helps by just focusing on the game and nothing else. Diversion is also a help for your everyday life because it allows you to change your mindset. It also is very entertaining and helps the player forget about everything that's happened during the day and gives them something to look forward to as it is enjoyable to watch and play. For example, the lego movie video game lets you destroy and damage buildings in the game, which is very pleasant for the player as it lets them release a lot of anger and emotions by using unaggressive actions as it isn't hurting anyone. If you didn't play games to let down your stress, the stress would cause a lot of damage to your bodies like hair loss, bad skin, headaches. For the player having different levels of difficulty, it makes the person more attached to the came and focuses more so they achieve the levels. Playing fun games like the Lego movie will help you be put in a good mood for the rest of the week and have you be put in the right mindset. 

Forming relationships and connections with the characters is important because it will allow you to understand their lives and what they are going through so you can have a bond with them, and feel emotions for them when they're sad and happy. In the Lego Movie Video Game, it is really clear what characters are bad and which characters are good and have a nice mindset towards life. It is good to have connections with the characters because they can influence you in positive ways. Lord business is the evil character as when he is present you can feel and see the mood in the movie has changed. By some people playing video games is because they want to see the character in another view instead of through the movie but in the video game. So another reason why some people play video games as having connections with the characters, is that they relate to them on a personal level. An example is Lord business has an army of the same businessmen that don't have any facial expressions or emotions which many working people can relate to and make them more interested in them as a character because they are going through the same thing. 

 

Targeting audiences through the Lego Movie ad break

1. British Heart Foundation, Confused.com, BT, and Premier inn all paid for the production costs of their adverts themselves. What does this tell you about their desire to work with the Lego Movie? 

All of these brands paid their own production costs because it would help them in the future because they knew how many young children liked lego and how many adults would find the Lego Movie entertaining and amusing.The Lego Movie before it came out was already going to be a hit and very popoular becuase many people play with lego at home. So they knew how many people would watch this ad break and find it fun and want to use these brands because they are seeing the advertisement in a different way. Another reason why they paid is that normal adverts are so boring and having the advert recreated in lego actually makes the audience want to watch them instead of skipping like they usually would.  

2. Each advert is made exclusively of Lego bricks. This helps to build the 'world' entirely of Lego. How does this theme link to the Lego Movie? Do you think this was a conscious decision by the marketing team behind the film? 

By using lego bricks it keeps the same esthetic and theme of the movie so that the adverts and movie were similar and that it shows what the movie will be like so if they enjoyed the adverts then they would love to watch the film. Using the lego brinks shows that Lego can be seen in a different way being more rialistic and helpful for people so by using bricks for the adverts show that using lego can be serious like the British Heart Foundation advert or funny and emusing like the confused.com. These adverts are sutable for the subject of the film as everything is created by lego just like the movie.    

3. Each advert is followed by a character from the lego movie such as Batman or Vitruvius. Why is this important to maintain the brand identity of the film? How does it help to remind the audience of the underlying promotional message?  

It is important to maintain the brand so that the peole watching the movie will have in their mind that it is all based on Lego so it encourages kids to play with the brand as they can see for themselves how fun it can be. By showing that there is a lego story outside of the movie is a smart idea because it is showing lego in a different way that the movie can not portray. Therefore it brings the audiences eye back to the film and that is what the main idea is for more views of the film and for Lego to get more customers to enjoy using their brand. By using batman in the film it is helping The Lego Movie still get peole watching it because by seeing batman in another film will remind the viewers of batman being in the Lego Movie and them wanting to watch the film again.