1. British Heart Foundation, Confused.com, BT, and Premier inn all paid for the production costs of their adverts themselves. What does this tell you about their desire to work with the Lego Movie?
All of these brands paid their own production costs because it would help them in the future because they knew how many young children liked lego and how many adults would find the Lego Movie entertaining and amusing.The Lego Movie before it came out was already going to be a hit and very popoular becuase many people play with lego at home. So they knew how many people would watch this ad break and find it fun and want to use these brands because they are seeing the advertisement in a different way. Another reason why they paid is that normal adverts are so boring and having the advert recreated in lego actually makes the audience want to watch them instead of skipping like they usually would.
2. Each advert is made exclusively of Lego bricks. This helps to build the 'world' entirely of Lego. How does this theme link to the Lego Movie? Do you think this was a conscious decision by the marketing team behind the film?
By using lego bricks it keeps the same esthetic and theme of the movie so that the adverts and movie were similar and that it shows what the movie will be like so if they enjoyed the adverts then they would love to watch the film. Using the lego brinks shows that Lego can be seen in a different way being more rialistic and helpful for people so by using bricks for the adverts show that using lego can be serious like the British Heart Foundation advert or funny and emusing like the confused.com. These adverts are sutable for the subject of the film as everything is created by lego just like the movie.
3. Each advert is followed by a character from the lego movie such as Batman or Vitruvius. Why is this important to maintain the brand identity of the film? How does it help to remind the audience of the underlying promotional message?
It is important to maintain the brand so that the peole watching the movie will have in their mind that it is all based on Lego so it encourages kids to play with the brand as they can see for themselves how fun it can be. By showing that there is a lego story outside of the movie is a smart idea because it is showing lego in a different way that the movie can not portray. Therefore it brings the audiences eye back to the film and that is what the main idea is for more views of the film and for Lego to get more customers to enjoy using their brand. By using batman in the film it is helping The Lego Movie still get peole watching it because by seeing batman in another film will remind the viewers of batman being in the Lego Movie and them wanting to watch the film again.
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