Analysing media language of mojo and BBC magazine

 

• Analyse the media language of MOJO and the BBC magazine.
• Make judgements and draw conclusions about how far the media language is used differently to fit different kinds of music. (15)

The media language in the mojo magazine is based on the music genre which in this case is classic rock, this means that there will be more older generation readers as rock is less modern that pop and hip hop. The media language is used to convey the seriousness and originality of the artist and what music he produces. The main cover line states, 'The 30 greatest songs of the cure'. This shows that Robert Smith is very vibrant and saturated to see how respected he is as an artist of rock. The main titles use the font of sans serif font which allows the magazine to be very modern and clean as well as looking serious. The font is textured to be broken and flaky which emphasises how broken he is as a person and artist. In the main picture the artist is wearing eyeliner in the shade dark black which is almost a contrast to the rest of his face witch almost matches the white background. The main focus on the magazine is the artists piercing bright blue eyes glaring straight into yours which creates this eerie and mysteries atmosphere of how serious the magazine takes their artists. This really shows the dramatic affect on the audience which shows that the target audience would be hard rock music lovers which aren't the normal target audience.   

Whereas, BBC magazine emphasis more classical music and this is shown by using less dramatic lighting and making the front cover of the artist to seem natural and realistic. The colours in the main splash are not as saturated and bright as MOJO almost more understated and neutral tone throughout the front cover as the artist almost looks as if the picture wasn't taken by having a massive photoshoot and just taken nice naturalistic photos with his cello looking much more classic to refer back to the genre of the magazine. The text isn't as cluttered as the MOJO magazine and more focusing on the artist so therefore the target audience would have to love the genre of music that this magazine is producing. By having this effect this emphasis the sophistication of the artist and the magazine.

Therefore I conclude that, both magazines portray their genre of music but use media language to portray their magazines in different ways. In MOJO magazine the hard rock is presented through the brightness and intensity of the main image which connotes the artist personality. When on the other hand, BBC music magazine is presenting the genre of classical by its formality and simplicity of the front page in the magazine.